Brand Guidelines
Resources and guidelines for using the Altostrat brand. Download logos, reference our color palette, and follow our usage standards.
Typography
Our primary typeface is Inter. It's used across all digital communications for its clarity and modern aesthetic.
For code and technical documentation we use JetBrains Mono.
Logomark
The Altostrat logomark is our most recognizable brand asset. It can be used independently when space is limited or when the brand is already clearly identified.
Primary Logo
The primary logo should be used in most communications. It presents the full Altostrat identity and works best in contexts where the brand needs clear identification.
Full Name Logo
The full name logo should be used when emphasis on the company name is desired. It works well in more formal contexts or when the logomark is used elsewhere in the design.
Clear Space
Always maintain adequate clear space around the logo to ensure visibility and impact. The minimum clear space is equal to the height of the logomark.
Do not place other visual elements within this zone.
Logomark
Primary Logo
Color Palette
Our brand uses a restrained, monochromatic palette rooted in rich black and white. This creates a clean, authoritative presence across all touchpoints.
The primary colors are Rich Black and White. Tints of grey are used for supporting elements.
Rich Black
RGB
2, 2, 2
CMYK
2%, 2%, 2%, 99%
HEX
#020202
White
RGB
255, 255, 255
CMYK
0%, 0%, 0%, 0%
HEX
#FFFFFF
Tints
These neutral tints are used for secondary UI elements, borders, and subtle backgrounds. They maintain visual harmony with the primary palette.
Use lighter tints sparingly to introduce warmth and contrast in dark interfaces.
#020202
#3D3D3D
#454545
#4F4F4F
#5D5D5D
#6D6D6D
#888888
#B0B0B0
#D1D1D1
#E7E7E7
#F6F6F6
Questions?
For brand inquiries or partnership requests, reach out to brand@altostrat.io