Typography
"Altostrat" is always spelled with a capital "A" and lowercase "s".
It is a single word and should not be spelled as "altostrat", "AltoStrat", or "ALTOSTRAT".
Logomark
The Altostrat logomark is our most recognizable brand asset. It can be used independently when space is limited or when the brand is already clearly identified.
Logomark (Dark)
Logomark (Light)
Primary Logo
The primary logo should be used in most communications. It presents the full Altostrat identity and works best in contexts where the brand needs clear identification.
Primary Logo (Dark)
Primary Logo (Light)
Full Name Logo
The full name logo should be used when emphasis on the company name is desired. It works well in more formal contexts or when the logomark is used elsewhere in the design.
Full Name Logo (Dark)
Full Name Logo (Light)
Clear Space
To maintain visual clarity, a minimum clear space must be preserved around the logo. This ensures no other elements interfere with its visibility.
For the logomark, the clear space is half its width. For the full logo, it is the height of the letter "A" in "Altostrat."
This clear space must be maintained in all applications.
Logomark Clear Space
Logo Clear Space
Color Palette
Our color palette conveys clarity, strength, and modernity. Rich Black and White provide a clean, professional foundation that enhances readability and contrast.
These primary colors ensure a consistent and versatile visual identity across all platforms and materials.
Rich Black
RGB
2, 2, 2
CMYK
2%, 2%, 2%, 99%
HEX
#020202
White
RGB
255, 255, 255
CMYK
0%, 0%, 0%, 0%
HEX
#FFFFFF
Tints
Our tint palette consists of gradations of black, offering flexibility for backgrounds and UI elements. These tints help create visual hierarchy and depth while maintaining a clean aesthetic.
They can be used to enhance contrast and legibility while maintaining a cohesive look.
#020202
#3D3D3D
#454545
#4F4F4F
#5D5D5D
#6D6D6D
#888888
#B0B0B0
#D1D1D1
#E7E7E7
#F6F6F6
Questions?
Please contact us. If you need additional assets or have questions about using the Altostrat brand, please