Brand Guidelines

Typography

"Altostrat" is the brand name and always spelled with a capital "A".

It is a single word and should not be spelled as "altostrat", "AltoStrat", "ALTOSTRAT", or any other variation.

Logomark

The Altostrat logomark is our most recognizable brand asset. It can be used independently when space is limited or when the brand is already clearly identified.

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Logomark (Dark)

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Logomark (Light)

Primary Logo

The primary logo should be used in most communications. It presents the full Altostrat identity and works best in contexts where the brand needs clear identification.

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Primary Logo (Dark)

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Primary Logo (Light)

Full Name Logo

The full name logo should be used when emphasis on the company name is desired. It works well in more formal contexts or when the logomark is used elsewhere in the design.

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Full Name Logo (Dark)

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Full Name Logo (Light)

Clear Space

To maintain visual clarity and brand consistency, a minimum clear space must be preserved around the logo and logomark. This ensures that no other elements interfere with its visibility.

For the logomark, the minimum clear space is equal to half its width. For the logos, the minimum clear space is determined by the height of the letter "A" in "Altostrat."

This clear space must always be maintained in all applications to uphold brand integrity and readability.

Logomark Clear Space

Logo Clear Space

Color Palette

The Altostrat color palette is designed to convey clarity, strength, and modernity. The primary colors include Rich Black and White, ensuring a clean and professional look that enhances readability and contrast across all applications.

These colors provide a versatile foundation for the brand, maintaining a consistent visual identity across all platforms and materials.

Tints

The Altostrat tint palette consists of gradations of black, offering flexibility for backgrounds, UI elements, and subtle design accents. These tints help create visual hierarchy and depth, ensuring a balanced and cohesive look across all branding materials.

They can be used to enhance contrast, legibility, and accessibility while maintaining a clean and modern aesthetic.

Questions

Please contact us if you need additional assets or have questions on how to use the Altostrat brand.