New Feature: Deliver a Fully White-Labeled Experience for Every Customer
Ross Thomas
August 24, 2025

As a service provider, your brand is built on professionalism and trust. But what happens when your customers log in to the network services you manage? Do they see a generic portal, or do they see an experience that reinforces their brand and your commitment to them?
For many MSPs and enterprises, creating a unique, branded portal for each customer or department has been a dream, one often blocked by costly custom development and operational headaches. You need a solution that’s powerful, scalable, and above all, simple.
Today, we’re excited to deliver that solution.
Introducing Organization Branding for Altostrat SDX. This powerful new feature lets you effortlessly create a completely white-labeled, custom-branded experience for every organization you manage.
What is Organization Branding?
Organization Branding is a new set of tools directly within your SDX dashboard that allows you to tailor the look and feel of each organization. With just a few clicks, you can now:
Set a Custom Display Name: Go beyond internal labels. Greet your customers with their full company name, like “ACME Corporation,” making them feel right at home.
Upload Their Logo: Simply provide a link to your customer’s logo, and our system securely handles the rest. Their logo will appear prominently on their portal.
Match Their Brand Colors: Define primary and secondary colors to align with your customer’s brand palette, creating a seamless and professional visual experience.
This isn’t just a new coat of paint. It’s a tool to build stronger customer relationships and elevate your service.
Why This Matters for Your Business
This feature was designed to solve key challenges for service providers and multi-tenant enterprises. Here are the benefits you can realize immediately:
1. Strengthen Your Customers' Brand Identity
When users from ACME Corp see their own logo and colors, it creates a seamless experience. It makes your service feel like an integrated part of their operation, deepening their loyalty and satisfaction.
2. Enhance Your Professionalism and Add Value
Delivering a white-labeled service sets you apart from the competition. It demonstrates a higher level of polish and attention to detail, justifying your value and strengthening your position as a true technology partner.
3. Improve User Trust and Reduce Confusion
A familiar, branded environment is an intuitive one. Users are more confident and comfortable when they recognize their company’s branding, leading to fewer support tickets and a smoother user experience.
4. Effortlessly Manage a Multi-Tenant Environment
Stop juggling different portals or custom solutions. With Organization Branding, you can serve dozens or even hundreds of unique customers from a single, centralized platform, with each one receiving their own tailored experience.
The Magic Link: Your Customer’s Custom Brand URL
So, how do you direct users to their unique branded experience? We've made it incredibly simple with the new "Login Hint."
A Login Hint is a short, custom name you can assign to an organization, like acme-corp. You can then use it to create a unique URL:
https://acme-corp.altostrat.app/
When a user visits this link, Altostrat SDX automatically loads the correct logo, colors, and display name for ACME Corp. It’s a simple, elegant way to manage and share access for all your clients.
Behind the Scenes: Built for Speed and Security
While the feature is simple to use, it’s backed by an enterprise-grade cloud architecture you can rely on.
Built for Speed: Brand information loads instantly, whether you have ten customers or ten thousand.
Secure and Unique: Your custom brand URLs are always protected, ensuring there are no mix-ups between customers.
Hassle-Free & Secure Logos: Just provide a link to a logo, and our system handles the validation and security, so you don't have to.
Getting Started is as Easy as 1-2-3
You can enable branding for an organization in minutes, with no technical expertise required.
1. Open Organization Settings in Workspaces: Navigate to any organization in your SDX workspace and find the new “Branding & Display Settings” tab.
2. Fill in the Details: Add the customer’s Display Name, upload their Logo, set their Colors, and create their unique Login Hint.
3. Share the Link: That’s it! Your customer’s new branded portal is live and ready to be shared.
Elevate Your Service Today
Organization Branding transforms Altostrat SDX into a true multi-tenant platform, empowering you to deliver a premium, white-labeled service that delights your customers and sets you apart. It’s a simple feature with a massive impact on professionalism, user experience, and customer loyalty.
See It In Action
Go beyond basic firewalls. In your 14-day trial, you'll see every threat, automate your defenses, and experience the proactive protection that neutralizes attacks before they can impact your business.
Altostrat has proven to be a robust and reliable solution, offering exceptional capabilities in cybersecurity, network failover, and secure remote access... It continues to be an integral part of our IT infrastructure strategy and service delivery.
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